|
 |
 |
 |
 |
 |
|
LLN Marketing & Communications ArticlesJamie LaRue Speaks January 28, 2008: Let's Grow Authors! June 6, 2007: Library Sponsors Open House on Future May 8, 2007: Board Opening at the Library! March 27, 2007: Librarians should be like Diogenes March 16, 2007: Steal from the Best November 14, 2006: Dynamic Organizations Stay Supple November 2, 2006: Checkouts still a Basic Business August 10, 2006: Let's Catalog the Community July 27, 2006: Technology isolates and brings us together July 13, 2006: Thank You , Melvil March 2007 LLN Peer Panel We have yet to read an employment advertisement for a library director’s job that says anything akin to “sales experience essential.” And yet, selling is an important part of the job for virtually every library leader, especially at budget time or when we are asked to explain our existence in the world of the web. Thus in March, we have asked the LLN Peer Panel to: “share with our readers the three or four (more, if you have them) selling points you use as you seek funding and respond to the many questions about the importance and relevance of the library in the Web Era. And if you are not currently running a library, tell us what you would say if you were.” Holt Perspectives February 3, 2008: Revaluing Words What’s in a word? Well, if you digitize it, nobody knows for sure. Or so says Glen Holt in this thoughtful look at a few current events. September 14, 2006: Content, Convenience and Cost in Research Source Use While many are locked in combat about the importance of “content” versus “service,” Glen Holt suggests that we take a broader point of view--that of our customers--to effectively deal with the very real competition facing today’s libraries. From Masking Tape to Librarian Trading Cards: The Evolution of a Library Orientation Tour In this time of increased “competition” with the convenience and anonymity of web search engines, many academic libraries are discovering innovative ways to indoctrinate new students to the richer experience of the library. Some, like the Williams College Library, are actually making it fun, and finding it a great way to lower the barriers that often reduce interaction with the library and its librarians. The Williams model, here described by Lori DuBois, is certainly one that can be modified for use in all types of libraries. (Octob |
